Optician Jacobsen

Location
Tromsø

Size

Principal
Optician Jacobsen

Year
2018

Optician Jacobsen wanted a shop that radiated quality craftsmanship and modern design. We worked closely with them to visualize this vision and create a unique store interior. Inspired by the concept of presenting jewels in an exclusive and attractive environment, we designed the store to be unique and eye-catching.

An important element of the design was the use of floor-to-ceiling windows that extended from street level. This gave the store a distinct facade and allowed potential customers to catch a glimpse of the beautiful store interior from the outside. The windows draw passers-by into the store's "treasure trove" and entice curiosity to explore further.

Inside the store, the focus was on creating an elegant and luxurious atmosphere. Material selection and lighting were carefully chosen to highlight the products and convey a sense of exclusivity. The fixtures and display units were designed to highlight the store's products in an appealing way, creating a feeling of being in a jewelry store.

The overall goal of the design was to create a unique store concept that would attract customers and convey the value of good craftsmanship and modern design. The result is a shop that appeals to its customers and makes passers-by stop in front of Optiker Jacobsen's beautiful shop.

White pigmented wood is the main backdrop for the spectacles, showing them off clearly against the light materials.
Several distinct details in the shelves and the shop counter create a unique design. The lighting is specifically used as an effect to catch the eye when it's dark outside, and to underline the warm glow of the wood features. This is particularly relevant in Tromsø, as it is dark 24/7 several months a year.